National Caviar Day 2026

National Caviar Day is July 18. It is the one day a year the rest of the world catches up to what you already know: caviar does not need a special occasion. You are the occasion.

The Conversion Kit: our National Caviar Day offer

From July 11 through July 19, every order that includes a caviar tin or kit gets a free 30g Smoked Trout Roe (a $14 value) added on us. Just add both to your cart and the roe becomes free at checkout.

Here is the catch: the free tin is not for you. Give it to the friend who swears they do not like caviar. Big smoky pearls, a satisfying pop, zero stuffiness. It is the tin that converts skeptics, and everyone deserves the moment they realize what they have been missing.

Shop caviar and claim your free trout roe

What is National Caviar Day?

National Caviar Day falls on July 18 each year in the United States. It celebrates one of the world's oldest delicacies, salt-cured sturgeon roe, which has been prized from the Caspian Sea to the American South for centuries. Today, all legally sold caviar comes from regulated, CITES-compliant aquaculture, which means enjoying it supports sustainable farming rather than wild sturgeon decline.

How to celebrate National Caviar Day

Keep it simple. Chill a tin of Reserve Siberian ($99) or start with Smoked Trout Roe (from $14). Serve on salted potato chips with crème fraîche, use a mother-of-pearl spoon, and pour something cold and sparkling. First time? Our beginner's guide covers everything, and the 60-second caviar quiz matches you to your tin.

Common questions

When is National Caviar Day 2026?

Saturday, July 18, 2026.

How does the free trout roe offer work?

Add any qualifying caviar purchase (Siberian, Kaluga, Ossetra, White Sturgeon, Imperial Ossetra, Kaluga Grand Cru, or any tasting kit including The Caviar Starter Kit, The Host Set, The Reserve Tasting Set and The Smoked Trout Roe Kit) plus a 30g Smoked Trout Roe to your cart between July 11 and July 19, 2026. The roe is automatically free at checkout, one per order, while supplies last.

Will it arrive fresh?

Yes. Every order ships free via Priority Overnight in an insulated cooler with ice packs, packed fresh in Dallas.